Fractional CMO · Jordan Nasser
I'm Jordan Nasser. I built H&M's digital presence from its first social channel to nearly 100 million followers. Today I help growing brands get their story straight, reach the right customers, and put AI to work where it actually helps.
Why a dinosaur?
From taxi tops to TikTok
I've spent 25 years in marketing, 15 of them at H&M. I launched the brand's first social channels on MySpace and Facebook, worked with Facebook on features brands didn't have yet, and got H&M the first brand vanity URL on the platform, right after Zuckerberg's own.
Since then I've built a fintech brand from little more than a name and a logo, repositioned a fashion-tech company for enterprise clients, and built and launched my own software platform with AI tools.
That's the dinosaur part. I know which marketing rules still hold, and I'm still curious enough to learn every new tool anyway.
What I do
Most companies think they have a marketing problem. Usually it's a clarity problem. I find what's actually in the way, fix what matters most, and give your team a plan they can follow without me.
What you stand for, how you sound, and why anyone should care.
Website, e-commerce, social, and content that turn attention into sales.
Email, CRM, and the experience that turns one-time buyers into regulars.
The tools worth using, set up so your team actually uses them.
Not sure what's broken? Start here.
A full, honest look at your marketing, with a clear plan for what to fix first.
For launches, rebrands, and fundraising.
When the product is strong but nobody can explain it in one sentence, we fix the story first.
Your team is curious about AI. I'll make it useful.
We find the jobs AI should take over, then put the right tools to work on them.
One full day, on site or remote, for up to 12 people. Hands-on with real tools, plus a written playbook afterwards.
€3,50039,000 SEKThe Workshop Day, then I build three working AI workflows inside your own tools, like research briefs, competitor tracking, or meeting notes that become tasks. Includes a check-in after 30 days. About 4 weeks.
€8,50095,000 SEKSenior marketing leadership, without a full-time hire.
For founders and teams who need someone experienced in the room for the big decisions.
Prices exclude VAT. Invoicing in EUR, SEK, or USD. Not sure where to begin? Start with The Dig.
The fossil record
I started with no accounts, no team, and no plan. I created the Inspire, Inform, Interact framework that gave every channel its own voice under one brand. I led digital for the designer collaborations, the first mobile app, the first retail collaboration with Spotify, and Fashion Against AIDS, which raised more than €13 million.
I was handed a name and a logo. I built everything else: the identity, the tone of voice, and the full digital experience. We replaced a six-week mortgage process with a mobile-first journey that explains every step, and I wrote the investment story behind a €200M credit facility from Credit Suisse.
I led the rebrand that moved Looklet from a production tool to a fashion storytelling platform, and launched a content program that brought in enterprise clients.
It started with an audit and became a rebuild. I moved email onto new platforms with new templates, connected live registration numbers to the campaign calendar, rewrote the website copy, and set up the social templates and posting schedule the team now runs.
How it starts
Thirty minutes, no pitch deck. You tell me what's stuck. I tell you honestly whether I can help.
I look at your brand, channels, customer journey, and numbers, and tell you what's working and what isn't.
Clear priorities, who does what, and what to stop doing. Your team can start on it right away, with or without me.
If your product is great but your story isn't landing, let's talk.
Thirty minutes, no pitch deck.